Wedge Thermal Labels
Branding & Strategy • Website Design & Development • Print & Graphic Design
Wedge labels came to us looking to refine both the look and feel of the brand, and to entirely reinvent how they do business. Seeking modernization and a powerful e-commerce solution, we dove deep to understand their business and it’s competitive landscape. Armed with that knowledge, we positioned them to reflect their comprehensive knowledge, competitive pricing, and unique label customization opportunities. The business is thriving backed by the best online store experience in their industry!
For the brand, we chose a bold and simple wordmark with colour palette that is complementary to their major label printer partner – Dymo. The triangular wedge shape repeats across all materials and applications.
Online, an intuitive and easy shopping experience hides the powerful logic and robust Woo-Commerce platform. The store features granular filtering and clear categorization to make it easy to find and order exactly what a user needs.
Some of the store’s noteworthy e-commerce features include: easy one-click reordering, role-based unique VIP customer pricing, upload of custom label print artwork, split currency and various selectable material upgrades.
Month-over-month and year-over-year, sales continue to grow as Wedge Labels takes market share from more established and larger competitors across North America.
With the branding and e-commerce solution in place, Ally Creative has assisted in digital and event based marketing initiatives. View the site here – wedgelabels.com