After continued growth in the medical radiation protection garment industry, The Ultraray Group came to Ally Creative to spearhead a rebrand that better reflected their diversification into new markets and industries.

We led the team through a comprehensive discovery and positioning program that resulted in the formation of distinct divisions – Radiation Protection, Medical and Metals – under a new and unique parent brand.

Since then we’ve overhauled all communications materials and touchpoints including print and web that have seen considerable tender and project wins in new markets across North America.